I’m a creative, experienced, multi-purpose artist
who can take projects start to finish in a variety of styles.
Good designs sell – mine sell out!

http://www.artbyhensley.com/index.html

Friday, September 24, 2010

"Old-Fashioned"

Lake Farmpark is a demonstration farm celebrating Ohio's farming heritage. It is part of the Lake Metroparks park system in Lake County where I was Art Director. Most things at Lake Farmpark are "old-fashioned".

This piece was created to launch the facility to the public and potential sponsors. It is a bi-fold folder with inside flaps which hold a brochure, business card, and informational step downs.

The art for this was old-fashioned too. Painstaking rendering with Prismacolor pencils was insane. One of the joys of being Art Director is that I could assign myself a task like this. One of the miseries is that meant I did a lot of this on my own time after hours because I wanted to do it, and didn't feel it was fair to do it on the parks' time when quicker methods would've worked.

A lot goes into a project like this, and that doesn't even count in the major display I designed for the Cleveland Home and Flower Show to launch the campaign. (Though I am happy to say we won awards!) I researched what the facility would be because it didn't exist yet. I wrote copy and got it approved by staff, committees, and the board.

I had already designed the Lake Metroparks' logo, and created a separate, but complementary logo for the Farmpark -- which of course meant going back through the layers of staff, committees, and board. Bidding out the printing and hovering over the press checks was both fun and anxious for me. I cursed my own district-wide policy of printing only on recycled paper. The stock absorbed the ink, and many of my lovely Prismacolor details were lost.

Sometimes I look at projects like this and think they're wonderful because I know how much I put into them, but reality is that other people often don't understand or care. This piece was successful, and that's all they really care about. Lake Farmpark is known in the region, and I had something to do with that success. I went there for a farmers' market last week, and the drive is lined with two rows of banners of the logo, my logo. I felt a little surge of happiness.

The Prismacolors are getting dusty. I just don't love them any more!

15 comments:

  1. Great post. I love the Lake Metroparks' logo

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  2. Hey Linda! This is so perfect for old-fashioned. Great work and nice logo!

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  3. Love the background on your submission for "old-fashioned." The work is fabulous. You are right--only another artist knows what goes into the production of artwork.

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  4. I think it all turned out lovely, Linda... and I really love the composition with the cow. Didn't know you were an Art Director...? And, isn't a somewhat-blurry, non-crisp printing sort of old-fashioned in itself??

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  5. Thanks everybody!

    @Susan, I used to be Art Director. I really loved the job with the park system, but I got downsized. Art's always the first to get cut. (sob)

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  6. Wow! Truly old fashioned and BEAUTIFUL! It does sound like a tremendous amount of work and effort was put into this project and it shows. Everything connects so flawlessly. The logo is wonderful and crisp and fresh, though still evokes that old-fashioned-goodness feel. Great post!

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  7. Thanks Bella! I was starting to think that this post was too heavy for blogging and I should do something cute for a change :)

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  8. Hi Linda! Of course, this is a great one for "Old - Fashioned!" For all the blood, sweat and tears that goes into a project, it's still a treat to see it finally published, and a pat on the back for a job well done! That will never be old fashioned! hee hee! And thanks, you're giving me all kind of motivating ideas these days...spoken like a true art director! ;o)

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  9. Sometimes I just can't suppress myself! :)

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  10. Wonderful illustration and design. You create some really beautiful stuff (checked out your website) Nice to see that there are artists and designers staying busy. I appreciate your time and comments on my sketch.

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  11. Thanks Debra, though to be honest, I'm not busy enough. Open for offers if anyone wants me for freelance work! :)

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  12. OMG! I just scrolled through your work. You are awesome! Just awesome! Your talents are insanely awesome. OMG, I am speechless, I can't think of the right words. Wow.

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  13. Hey Ces, I think I'll fall in love with you! LOL Thanks for the compliment!

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