"Fire" reminds me of working for Burning River
Web, a now defunct web design company.
I designed a logo and website for them as well as designing multiple web
sites for potential clients on spec.
For those of you who don't know, that's speculation potential customers
will like the work and agree to pay for it. In other words, I took all the
risks and the business would make a tidy percentage of the profits if my
efforts worked out.
I was willing to take risks because I was between jobs and
wanted solid web experience for my portfolio.
I sucked it up and did my best until it became too
much. I finally said just pay me for
the work I did for the company (not the spec work for clients) and let's call
it quits. He refused. I sent him a tersely stated email and he
responded...
"You have some nerve calling my ethics into question
while having executed a poison apple strategy..."
?! All I said was that I wanted paid for the non-spec work. When did I agree to be exploited? I
could've pursued the money legally, but I gave up. It just wasn't worth it, and there were extenuating circumstances
causing me to back off, but it galls me that there are people who think they
can get work for free. Well, he did get
it for free so I guess he was right. The
only justice I got was when his lawyers told him to quit using the logo and
website. That didn't do me any good
though.
I could tell you of many more times when people tried to rip
me off, and spec work isn't the only tactic.
The first and best thing to do to prevent this is to sign a contract
before doing anything, allowing for the unexpected. For example, I used to design logos but could get swamped with
endless revisions. I wrote a contract
promising 3 initial layouts and final art.
Revisions would be billed at $__/per hour, payable on delivery. Simple.
Everybody knows what they're getting.
Which of course didn't stop some people from trying to rip me off, but I
got paid or they didn't get the work.
Creative people are often exploited. We want the joy of creating, the pleasure of
seeing our work in print. How much can
we pay you for the opportunity?
Cut that out! You can do
something your customer can't. That has
value and you deserve to be paid.
There's no glory in being a starving artist -- unless you're dead, and
then who profits? I wish I knew how to
get creatives to unionize.
Creatives are also too often optimists. We think we'll get the project done in 4
hours when it will really take a week.
We undercut ourselves when we think about how much we should bill per
hour. We're afraid we'll lose the work
if we charge too much. Maybe you will,
but maybe you'll get paid fairly and develop a good relationship with a
continuing customer.
If you call a plumber there wouldn't be any talk of spec
work. You'll probably get a bill just
for the house call to get a quote on the actual work. You won't bargain the plumber's $50 or $100 per hour rate. You just want your pipes to work. I really should've gone into plumbing. Let's all start thinking like plumbers.
When I started this post I intended to show my work for
Burning River, but thinking about that still makes me burn. The box above was a happier project I made
for Mrs. Fields.
If you're wondering about burning rivers, the web company's
name was inspired by the Cuyahoga River which winds through Cleveland, Ohio and
famously caught fire a number of times.
These fires were caused by wide-spread chemical dumping by businesses. The fires inspired the creation of the Environmental
Protection Agency (EPA), an important government agency that has been under
attack by the current US president who is well-known for stiffing contractors.
